What’s included when you work with Kindred

From your first content calendar to the website people land on,
here’s everything that’s included and how each piece comes together.

Social Media Management

This is the core: a content calendar built around your goals, a team that plans and produces the posts, and hands-on management of your social accounts so your feed never goes quiet or generic. We treat every grid like a portfolio piece, not a checkbox.

  • A dedicated account manager focused on your brand and work
  • Feed and story production, edited and captioned
  • Bi-weekly / monthly content calendar, planned around launches and seasonality
  • Comment and DM management for active engagement with inbound/outbound messaging
Book a brand review →
Social Channels and Content Grids
Icons of social media platforms: Instagram, Facebook, TikTok, YouTube, Pinterest, and LinkedIn. Collage of interior design and lifestyle images with text overlays promoting services and content of a brand called KINDRED, including home decor, client acceptance, and branding strategies. Collage of interior design, branding, and lifestyle images including cozy rooms, branding palettes, women outdoors, and product displays. Collage of images related to marketing, social media, women's Day, home interiors, coffee, and fashion, with text overlays about storytelling, profile checklists, and content strategies.

How a month runs

Plan
Calendar set for the month ahead
Create
Posts designed and captioned
Review
You approve before anything goes live
Publish
Posted, engaged with, kept current
Report
Monthly recap, then the cycle repeats

Social Audit & Strategy

Before we post a single thing, we evaluate the current state: brand voice, visual cohesion, posting consistency, etc. That evaluation drives the specific critical activities that we need to prioritize rather than generic “post more” advice.

  • Full-channel audit scored against a consistent rubric
  • Competitor and category benchmarking
  • A written strategy doc with prioritized next steps
  • Live walkthrough call to discuss our findings
Book a brand review →
Audit Summary Scorecard
Posting consistency
Brand voice
Visual cohesion
Engagement rate

From scorecard to strategy

Discovery
Goals and current state, mapped out
Audit
Every channel scored against the rubric
Benchmark
Compared against your category
Strategy Doc
Prioritized moves, written out
Walkthrough
A call to discuss our findings

Branding Strategy

Positioning and visual identity that makes every post, caption, and email unmistakably yours. We set the palette, type, and voice once and then hold every piece of content to that standard. This helps your brand compound instead of resetting each month.

  • Positioning statement and brand voice guide
  • Color palette, typography, and logo usage sheet
  • Content templates built to the new system
  • Applied across social, email, and site from day one
Book a brand review →
Brand Logo, Palette Sheet, Positioning
Client wordmark
“Timeless, soothing, warm”
Aa Type Font Style

Building the identity

Discovery
Who you are, who you're for
Positioning
The voice and story, defined
Visual Identity
Palette, type, and logo usage
Rollout
Applied to templates across channels

Email Marketing

Social builds reach while email turns it into a relationship you own. We design and write newsletters and automated flows that move followers from “saw a post” to “joined the list” to “booked a call,” with a look/feel that matches everything else you're sending.

  • On-brand email templates and design system
  • Monthly newsletter writing and scheduling
  • Welcome and nurture flows set up once, running always
  • Open, click, and conversion reporting each month
Book a brand review →
Funnel from Newsletter to Lead
Fashion advertisement for Mirth sale June 30 to July 7, featuring dresses and clothing items with discounts. Top section shows a woman lying down, wearing a white top and necklace. Middle section displays three dresses in blue and yellow patterns. Bottom section has photos of women modeling various dresses, followed by a size selection menu.
← Reach ← Engagement ← Leads

From inbox to inquiry

Strategy
What each send needs to do
Design Templates
On-brand, built once
Build Flows
Welcome and nurture, automated
Send & Report
Monthly sends, monthly results

Influencer Partnerships

We find creators whose taste already overlaps with yours, handle the outreach and briefing, and manage the relationship so collaborations feel natural and don't scream that they're an ad. You approve the fit, we run the logistics.

  • Creator sourcing matched to your audience and aesthetic
  • Outreach, negotiation, and briefing handled end to end
  • Content rights and usage terms managed for you
  • Performance recap after every campaign
Book a brand review →
Creator conversation
@studio_creator 42K followers
Loved shooting this collab!
Sending the brief over now
On it, posting Thursday
Great, looking forward to seeing it!

From shortlist to campaign

Source
Creators matched to your brand
Outreach
Terms and fit confirmed
Brief
Direction handed off clearly
Campaign
Content goes live
Recap
Results, reviewed together

Website Creation & Upkeep

People don't stop at your feed, they click to your website to see if you're the real deal. We design and build sites that match the quality of your content. Then we keep it current by adding new work and refreshing copy so nothing is stale.

  • Full site design and build, or a redesign of what exists
  • Copywriting aligned to your brand voice
  • Ongoing updates and content refreshes
  • Site performance folded into your monthly reporting
Book a brand review →
Website scroll
A living room with a white mantel above a fireplace, a large framed artwork of a bird perching on a branch, beige curtains on either side of windows, and a lamp on each side of the room. A website featuring three interior home designs: a rustic red-toned room with wood walls and a large animal sculpture hanging from the ceiling labeled Retro Ranch in Midland, TX; a light blue room with a staircase and wooden furniture labeled Country Estate in Fulshear, TX; and a modern kitchen with pastel cabinets and marble countertops labeled Montrose Project in Houston, TX. Screenshot of a website with a brown background featuring two interior design photos, a brief description of Callie Blanks Interiors in Houston, Texas, and a service overview with phase details on the right. Testimonial quote overlay on image gallery of interior home spaces, with follow-up Instagram prompt. Screenshot of a website homepage for Callie Blanks Interiors, featuring a green background, a logo at the top center, and navigation links for Explore and Connect sections.

From kickoff to launch

Discovery
Goals, scope, and site map
Design
Look and layout, reviewed with you
Build
Built live, tested across devices
Launch
Site goes live
Ongoing Care
Kept current, month over month

Not sure what you need?

Most clients start with a conversation rather than a package. We’ll walk through where you are and map out what makes sense for you.

Book a free brand review